Consumers go online for everything. The Local Search Association found that a majority of people use search engines to find a local business. So, homeowners who need to fix a faulty automatic gate on their property would typically go on the web to find a contractor near them.
When they’re searching for reliable gate repair contractors in their area, they consider online reviews posted on well-known websites, such as Facebook, Yelp, and Google My Business (GMB).
The content and ratings of these online reviews matter a lot for customers. According to a local consumer review survey from BrightLocal, 76 percent of respondents trust internet reviews as much as personal recommendations.
Online reviews are also important for automatic gate contractors. If an automatic gate repair contractor doesn’t give people the option to post reviews, they’re passing up the opportunities to get more customers for their business.
Here’s why:
1. Web Reviews Make Gate Repair Contractors More Visible to Customers
When a homeowner goes online and types in search terms, like “gate repair companies near me” or “automatic gate repair” in a specific location, contractors want their business to appear on top of the search results page.
One of the many factors that determine how a gate repair contractor ranks is online reviews.
Since reviews help establish credibility and show trust, the presence of customer feedback is important for search engine optimization. Reviews can mean the difference between a business appearing on the first page VS showing up on subsequent pages.
Showing up on page one is critical because it gets at least 33 percent of search traffic, translating to more customers for an automatic gate contractor’s business.
2. Internet Reviews Give Gate Contractors the Competitive Edge
Looking at the reviews left by previous customers is like checking what the business looks like in the mirror. The feedback will show what people love about the company. Gate contractors can use these reviews to gain an edge over businesses without a single, positive review about their services.
3. More Online Reviews Mean Higher Revenue
A BrightLocal study found that 56 percent of consumers choose a business that displays positive feedback or ratings on Google. Gate contractors should remember that internet reviews are practically a free promotional tool, which translates to a significant return on investment (ROI).
How could automatic gate contractors convince customers to drop a review? All they have to do is ask. The same study found that 70 percent of consumers posted online feedback when the business asked them to write a review.
Your Trusted Automatic Gate Contractor
You won’t have to search far for a reliable gate repair contractor. 4 Sure Gates is a gate repair company that offers automatic driveway gate services for various areas in Texas, including Dallas, Arlington, Fort Worth, Southlake, and Grapevine.
We have loads of five-star reviews on Google, a testament to the high level of service we deliver to our customers.
What else gives us a competitive edge over other automatic gate repair contractors is our affordable pricing. We provide sliding gate repair and installation without breaking the bank. Our knowledgeable gate contractors, who customize automatic gates, can also improve the overall appearance of your property.
Get a free estimate for your next gate project today by calling (817) 965-7873.